Jack in the Box: Jackboxicus Major by David&Goliath

Published: May, 2018 Author: TheDrum.com

To celebrate May the Fourth Be With You and National Space Day, fast food restaurant Jack in the Box is making history with what it’s calling “fast food’s first-ever constellation.” Being a promotional opportunity, the constellation is, of course, in the shape of Jack Box’s unmistakable head.

Created by David&Goliath, each star of the constellation is named after one of Jack’s signature food items – like the Classic Buttery Jack star in the hat – so that astronomers, astronauts, space nerds and burger lovers can explore the Jack in the Box menu.

D&G linked up with the International Star Registry (ISR) to claim Jack’s place in the cosmos by naming stars that create a constellation in the shape of his head. Each star in the constellation will be included in ISR’s star catalog with their telescopic coordinates and permanently recorded in their published catalog of stars.

Jackboxicus Major will be shared on the brand’s social channels, and you can see a Star Wars-inspired preview video by visiting the chain’s Facebook page.

Image Credit: David&Goliath

Agency: David&Goliath

Founder & Chairman: David Angelo

Chief Creative Officer: Bobby Pearce

Creative Director: Steve Yee

Creative Director: Robert Cuff

Creative Director / Head of Social: Sara Buschkamp

Designer: Ryan Lawrence

Group Account Director: Dominique Branham

Management Supervisor: Lindsay Brown

Director of Digital Production: Peter Bassett

Senior Digital Producer: Noah Luger

Digital Producer: Kyle Stein

Senior Developer: Ben Smith

Developer: Mariano Echegoyen

User Experience Design: John Randall

Digital Designer: Meagan Steinkamp

Chief Strategic Officer: Wells Davis

Group Planning Director: Donesh Olyaie

Senior Social Media Strategist: Natalie Gomez

Associate Director of Project Management: Genie Lara

Sr. Project Manager: Amy Chiang

Project Coordinator: Cassandra Horne

Executive Director Business Affairs: Rodney Pizarro

Business Affairs Manager: Yenia Paez

Associate Business Affairs Manager: Marlon Pineda